What Does Social Engagement Mean to Your Business?

What Does Social Engagement Mean to Your Business? 1

Facebook. Twitter. Pinterest. Instagram. What do all of these social networks really mean to your business and how can you leverage them to increase your business? What is social engagement and how can you benefit from it in every aspect of your business?

These are the questions we are going to be answering within this training. We are going to be walking you through the best practices for using social media and help you utilize social media in a way that is efficient to you and your business.

First off though, forget all the hype with social media. Let’s look at what it is fundamentally.

Social media is a space where people hang out, where they discuss topics with friends and acquaintances, where they share news, where they get suggestions and advice and share images and videos. A place where people socialize about every topic imaginable.

And then came businesses and advertising. As social networks grew in popularity and costs associated with running the businesses increased, the social networks needed to implement strategies to monetize their services.

Facebook and Twitter definitely lead the way in terms of their advertising model (and now Pinterest has joined the advertising model).

Social Networks WITH Ads:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram

Advertising (paying for visibility or paying for “clicks”) on Facebook, Pinterest and Twitter cost money though, and within this course, we are going to be showing you FREE social strategies.

These are strategies in which you can build your following, build your social marketing foundation, and become an engaging and powerful force within the social marketing front.

If you have a sound social engagement plan in place, you do not have to rely on any single source of traffic.

Many people talk about getting slapped by Google Panda or other search engine updates. When this happens, it can kill entire businesses that rely solely on SEO. However, for those that have diversified into the social networks and have obtained a quality reach and following (also known as a brand), they will always have a much more sustainable business.

Also, having social clout and engagement on your website is actually a metric that is being used by search engines now to determine your rank.
Here are a few major benefits to getting into social media.

  • Build a powerful brand and reputation
  • Create reach that is independent of search engines (diversify)
  • Take advantage of the viral nature of social for extensive reach
  • Offer your customers an INSTANT medium to get help
  • Allow people to share your content (more reach)
  • Generate new business, new customers, and more traffic
  • Getting better rankings and build social authority with your pages and posts

One thing I want to emphasize before we get rolling in this course is that “hanging out” on Facebook or another social medium is not social marketing. This is what we like to call wasting time.

If you plan on being productive on a social network, then you need to have a plan and you need to understand where to spend your time. There are only a certain number of hours per day and you are better off having no social marketing plan at all if you are just there to hang out.

And so we begin. Your first tasks in this course are going to be creating your accounts within the FOUR main social networks.

Task 1: Create a Facebook Account

Your first step is going to be to create a Facebook account. Here is the sign-up page to register for Facebook.

Facebook Sign-up

If you do not already have an account, I suggest you spend a few minutes setting up your profile, adding a profile image and adding a few friends that you may know.

Task 2: Create a Twitter Account

Your next step is going to be to set-up a Twitter account.

Twitter Sign-up

If you don’t already have a Twitter account, I suggest you spend a few minutes setting up your profile, adding a profile image/description and following a few people.

Task 4: Create a Pinterest Account

Your next step is going to be to set-up a Pinterest account.

Pinterest Sign-up

I suggest you spend a few minutes setting up your profile, adding a profile image and invite a few friends that you may know. You should also follow a few fellow members.

You can follow my “pinning” activities at Pinterest:

Online knowledges Pinterest Boards

Making Your Website a Place to Engage

What is the ultimate goal with your content? To ENGAGE.

This is a term you are going to be hearing a lot throughout this course and for good reason.

The more social avenues you can provide people to communicate, share, and engage, the more reach you are going to get outside of search engine traffic.

You hear a lot about “diversifying” your traffic and this is exactly what this means. If you have a social following and people that watch for your new content (because they like your content), you are going to naturally get additional traffic and potentially a good deal of it with ALL the content that you create.

At this point, you should already have a “plugin on your website. This is a good social plugin and serves the purpose for many of the main components of social engagement. This allows people to share any of your website content on their social profiles. If you create quality content, you will get a good deal of traffic as a result of this.

But, getting engagement and dialogue taking place right on your site is very important. By this, I mean “comments”.

Understanding Comments

I want to make sure that you have comments set-up on all of your blog posts. Within each blog post, you can add comments.

Here is an example of some comments from my howtolosebellyfattoday.com blog.

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Getting back to people within your comments is quintessential for branding and future engagement on your site. I have a rule where I try to get back within 24 hours, ideally sooner. This is not a requirement, but the quicker you are, the more people will engage on your site and the more often you can have a conversation.

Think of it this way. If you ask a question and get a quick response from someone, what is the chance that you will ask this person a question again? Quite high. The same goes for your site and your response times.

You get an email every time someone leaves a comment, so just make sure you aim for under 24hours to get back to people, and in an ideal world… under 12 hours.

Ask People to Engage!

Also, notice something else that I typically do. I ask people to ask questions. People are often times left with an opinion or a question after reading an article or a page on your website.

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If you encourage people and ask people to perform an action, they are much more likely to do it. Who doesn’t want help and who wouldn’t love to join in a conversation online in something they are interested in.

Ask and you shall receive. This is what I do within all of the content activities within the online world and it works like a charm. This goes for anything you do outside of your site as well, including social networks, articles, and essentially anywhere else.

Engagement Through Comments Leads to Better Rankings

Google ranks content higher based on engagement and social value, how much it is shared socially, and the comments within it. Yes, these metrics can be gamed to a certain degree, but they are definitely on the radar of major search engines in determining what people like and therefore what they should rank higher in the search results.

Google also has a good idea of what is a real comment and what is a fake comment. The more substance you have to your comments and the more thorough your responses are, the more powerful they are to your site.

Not all comments are good though. Spammers are crafty and in the next section here I am going to show you how to determine what is spam and show you how you can avoid potentially harmful links and comments (in terms of SEO) being put on your site.

Task 1: Clean out the SPAM

Your second task here is going to be to clean out the spam contents. Here are the criteria for the spam.

(1) If they are not addressing the content with your post in a way that shows they read it
(2) If they are dropping a link to their site that is completely irrelevant
(3) If they are using something other than a real name for their name (ex. website name)

Spammers can be tricky and plugins are not going to prevent all of your spam. However, these are some indicators that are going to show you exactly what spam is. Basically, if the comment is not targeted towards the content on the page, it is more than likely spam.

Task 2: Create a New Page of Content

Your next task is going to be creating a page/post on your site. This can be on any topic or keyword you like. Again, you want your content to be engaging, interesting and written in a natural way.

On this page though, we want to aim for social engagement.

Ask people within the last paragraph to leave a comment or a question (depending on the nature of the post) and let them know you will get back to them. Remember, this will lead to more sharing and better rankings in the search engines if you can get people communicating within your content.

Task 3: Share Your Content on Your Social Networks

Your last task is going to be sharing your latest page or post via all of your social networks. This includes:

  • Facebook
  • Twitter
  • Google +
  • Pinterest

You can either use the social buttons (the Tweet, Like, Google Plus plugin), or you can manually copy and post the page URL into the social networks and post it with some supporting dialogue.

Using Facebook the Right Way

Facebook can be good and bad. Unfortunately, most people tend to buy into all the hype that they “need to be on Facebook” and then do exactly that. Go on Facebook.

Just because you are on Facebook, does not mean you’re spending your time wisely nor does it mean that you are going to experience more website success as a result. In fact, many people are finding themselves “hanging” out on Facebook and trying to make sense of it, when in actuality they are losing business productivity because of it.

Time that could have been better spent working on their actual site.

There are two aspects of Facebook, friend followings and business “likes”. I am going to discuss the benefits of both here and explain where you need to be careful.

Building Friend Followings

This can also be known as your personal reach. Unless you are just friending a bunch of random people that you don’t know, then your friend following is a sacred one. These are people that you most likely know (or are an acquaintance of)…and unless you have been a bad friend over the years, they probably trust you to a certain degree.

Act out or spam your friends on a regular basis and you will lose all credibility and likely get the “friend axe” from these people.

Business Page / Fan Page Likes

There are many people on Facebook that have “manufactured followings” (sometimes paid, or incorrectly built) and they make a post and they get little to no reach. Business pages with 100,000’s of likes but any post or status update they do will get them very little activity (comments, likes, shares).

Imagine how hard they had to work for this following and the time they invested to get this sort of reach. Then look at the benefits, it is very little.

Because of this, I created a “Time vs. Value” when it comes to Facebook business pages and I think that you are going to be surprised as to how ineffective your time can be spent on Facebook.

Facebook has something called EdgeRank that helps determine what makes it to the news feed. I will explain this later on in this lesson.

Task 1: Create a “Fire Starter” Status Update

If you can’t engage, you cannot create a reaction. Think about it this way. If you have not captured your audience’s interest, it does not matter what you do or what you have to offer (it could be the golden ticket to success) and nobody is going to consider what you have to say.

So, before you can consider any form of effectiveness on Facebook in terms of the following and “reaction” to your posts, you need to first understand the engagement aspect.

If you continually engage people, it will lead to anticipation. If you have been on Facebook for any amount of time, you likely have 100’s of friends, but only a few of them really capture your interest (and they are likely the active and controversial ones). They are the fire starters.

I know personally that I visit only certain people’s accounts on Facebook on a regular basis. These are the people that meet the SIX engagement aspects that lead to activity.

Here are SIX engagement aspects that will lead to activity:

  • Images (your own ideally)
  • Videos (w/ supporting discussion)
  • Controversy
  • Topical Status Updates
  • Negative Posts
  • Positive Posts / Being Nice

Become a fire starter and you will have people anticipating what you have to say and you will actually benefit from your Facebook activities. Your task here is to create a Facebook status that meets the criteria of ONE of the Six Engagement activity aspects.

I think you will be surprised as to how much more engagement you get if you focus on these criteria.

 

On Facebook EdgeRank

Just because someone is your “friend” does not mean that your friends are going to get all of your messages within their news feed. Facebook in a sense has become diluted over time as more and more people have more things to share, from news to pictures, to status updates and videos…apps…it goes on and on. And that doesn’t even include the seemingly unlimited number of ads.

Like Google, Facebook rewards people that are popular and that most popular stuff. If you are not getting any activity from anything that you post, you are going to get minimal exposure.

The average status update/post that you create will only reach 10-12% if you do not engage.

This means that 90% of your friends or fans don’t see your posts. It can be a little higher than this if you are engaging your audience and that is why it is important to get in Facebook’s Edgerank “good books”.

Note: that these EdgeRank scores will go up significantly if you post “images” regularly and engage people with discussions. Facebook will reward you for social engagement!

Pinterest & the Visual Social Hemisphere

Pinterest continues to be one of the most popular social networks out there, focusing on the social element of images. The “pinboard” style site has become a visual masterpiece and one in which millions of people are using to “pin” images of their favorite stuff online and organize them into pin “boards”.

Seem rudimentary? Well, the simplicity of Pinterest is what has to lead it to such quick growth. The growth is huge. In fact, they are the fastest growing site (out of any site) in the history of the Internet. It continues to grow in respect to referrals as well, which is what we are ultimately after here with our websites, CONVERSIONS.

See the chart showing referral data from the major social networks.

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As a marketer, you can leverage Pinterest to attract traffic and a following. Your “pins” and “boards” will also have the capabilities to get rankings in the search engines which in another plus.

People will also share your pins (called repinning) which can lead to additional and sizeable reach.

If you are not leveraging Pinterest as a source of traffic for your website and not working to build a following, I do believe you are going to be missing out on a good deal of opportunity. It is easy to build into your daily marketing activities.

In this lesson, we are going to be discussing how you can leverage Pinterest in your daily activities to expand your online business and your overall reach.

Task 1: Pin at least ONE Website Blog Post

If you don’t already have a Pinterest account, you are going to need to get one. The first task is going to be to pin a blog post from your website. This is very easy to do and I have linked a video walking you through the process of adding a pin.

Remember, that in order to pin a page you need to have an “image” on that page. If Pinterest doesn’t find an image associated with your page, then it will have nothing to pin (or it will default to a screenshot of your site’s homepage if it has one stored). Just make sure that when you pin you are choosing a page on your site with images on it.

Task 2: Follow at Least 10 People

Your next task is going to be to follow at least 10 different people. To do this, you can do a search in Pinterest.

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This will take you to a page where you can Find Friends (if you have your Facebook account connected at Pinterest). You can also invite people you know to follow you.

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The next way to Follow people that share the same interests would be to go to the Category homepage for your niche and Follow people that are pinning images relevant to your niche. Here is an example:

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You could then go to any one of these categories and start following people of interest to you. Again, this typically can lead to people following you back. For example, if I had a product related to technology I would want to go hang out in the technology category.

Pinterest Technology Category

Once within the category, follow people, engage, interact, repin and leave comments. In this task, you should follow at least 10 people on Pinterest today.

Task 3: Write and Publish One Blog Post and Pin It

The next thing you are going to do is write and publish your post on your website. Within any content you create on your website, you should be adding visuals (images).

After you publish your content, you are going to want to head over the Pinterest and add a pin. From the + button, you are going to want to select the “Add from a Website” link.

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Paste the URL of your latest post in there and Pin your favorite image from your latest page.

Remember When Pinning…

Pinning should be a task that you get used to doing and something that you should be doing with all of your pages and all of your articles.

This also means it is a good idea to use images on your site when you can. Images do add visual value to your site and the only reason that services like Pinterest are so popular to begin with is that we as humans are visual by nature.

And as always, remember to engage!

Incorporating a Sound Tweeting Campaign

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Quick, get your idea out in 140 characters or less!

People are becoming more and more accustomed to having conversations in 140 characters or less, the character limit of a Tweet. Twitter is a phenomenon and continues to sustain its presence and viability in the social sphere as they roll out new features to encourage more activity.

In order to leverage Twitter to its maximum benefit, you need to understand a few of the fundamentals.

Mainly, how people interact. Twitter is all about engagement and regular engagement. Like other social networks if you are not a “regular”, then people will not anticipate or care what you have to say.

If you are constantly involved within discussions, you are getting back to people that get @ you, you are tweeting, re-tweeting and hashing stuff that is relevant, then you will experience engagement success with Twitter. Again though, the key term is “engagement”.

How to Socially Engage on Twitter

As with any social platform, if you aren’t going to engage people on Twitter with your tweets, your tweeting will be unheard.

So let’s start things off with some important Twitter tips that will lead you to the ultimate engagement. These are the SEVEN main things you need to know to be successful within Twitter.

  • Tweet each and every post or article
  • Use #tags within your tweets.
  • Use keywords that get searched often and it can lead to more exposure.
  • Target relevant, trending topics.
  • Join in on conversations regularly
  • Be nice, positive and upbeat
  • Be ACTIVE!

Notice the very last point. This is definitely very critical. As you are starting to realize by now, if you are not active within any given social network, it is not going to pay off. If you implement the SEVEN main points from above, then you are going to see more success within Twitter.

In the next steps, we are going to get you moving in the right direction with Twitter.

Task 1: Set-up a Twitter Account

The first thing you need is a Twitter account. By now, you should have already have set up an account, but if you have not, you should get one.

Make sure you set-up your profile by adding an image, adding a link to your website within your description, and adding a description associated with you.

Like any social network, it is a good idea to have a sound understanding of Twitter. Whether or not it becomes one of your main points of social engagement for your business is completely up to you.

Task 2: Tweet at least ONE of your pages & ONE article

Your next task is going to Tweet at least one of the pages on your website and one of your articles.
You can tweet them all if you like, but I do recommend that you don’t tweet everything at once. It will make you look like a spammer. Trickle your tweets so they spread out throughout the days.

Task 3: Tweet a Trending Discussion

If you understand what is trending on Twitter, your tweets are going to carry a lot more relevance and get a lot more exposure. But how do you see what is popular right now?

There is a completely free “trend mapping” tool called Trendsmap. At any given time you can go to their live and interactive map and see what the popular topics “hashtags” are within Twitter. When someone attaches a hashtag # to something, it is essentially giving people an instant idea of what topic or keyword best defines their tweet.

Check Out the Current Trends Map!

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As you can see based on the #hashtags, @users, and keywords, these are the popular topics/people right now. If I were to join in on the discussion, people watching those popular items would see my tweet and it could lead to new followings, or better yet, ENGAGEMENT.

You want to tweet about stuff other than JUST when you have a new post or new article you want to share. If you aren’t a social butterfly you will be viewed as a spammer. Trendsmap helps you do this and remain current.

Use this regularly and be topical with a few of your daily tweets. It can really help.

Spread your tweets out!

The worst thing you can do is go into Twitter and perform all of your activity at once. Try to spread your activities out throughout the day so that it shows your following and your audience that you are a more active user.

Don’t waste a ton of time on there, but a tweet or two per day at different times during the day can really help. This leads to more reach as different people use Twitter at different times of the day.

Google Plus or Minus?

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Google+ has recently been sunset (phase out by Google). This lesson is going to be replaced with new training very soon. Stay tuned!

The Benefit of Being Social at WA

Outside of the obvious Ambassador benefits and getting to network and communicate with others, being a content creator (of any type) here at WA has some really subtle long term financial benefits.

What, money?

Yes, exactly. When you post anything here at WA it gets indexed in Google very quickly because Google views WealthyAffiliate.com as an authoritative site and ranks it very quickly within their search. This usually happens within MINUTES!

When your content gets ranked, you are the beneficiary as the content created. Say you posted about the latest “Google update” or something to do with your latest progress with your online business. You get credit for this.

Here is an example of a recent post I made that is indexed and ranked in Google:

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If someone clicks on this and joins Wealthy Affiliate because of this post, I earn affiliate credit for this by default (as the content creator). Over time this could add up to a significant amount of income if you are regularly contributing to the community with posts, questions, and training content.

 

Task 1: Create a Blog Post Within WA (documenting your progress thus far)

Your task today is going to make a content contribution to the community. This could be in the form of letting people know about your progress thus far, asking questions, discussing something you have learned, motivation, or something just positive!

You are doing absolutely AWESOME thus far, you owe yourself another big pat on the back!

To create a blog post or a question here at WA you can do so very efficiently from within your TOP menu by clicking the down arrow (below the pen). This will bring you up with a menu where you can click the “Write a New Blog”.

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Here are some things you can share:

  1. Your progress thus far
  2. The website that you have created
  3. Something you have learned thus far.
  4. A question that you may have.
  5. Any successes (not just financial, but things you are proud of)
  6. Your plans and goals in the upcoming 3 months
  7. Your plans and goals in the upcoming 6 months

This is a great way to share with others what you have accomplished thus far and will also lead to some really awesome networking within the community. So head over and create a post or a question, it doesn’t have to be a novel, just write whatever you are comfortable with sharing.

It is always good to update everyone here within the community on your progress thus far with your website and just to discuss how you are feeling about things, your successes thus far, your accomplishments, things you have learned, as well as things that are confusing you.

We are one big family here at WA and everyone would love to hear from you from time to time.

Make Your Campaigns Social Branding Animals

Deep down inside, we are all social animals. We love to connect and communicate with others. We love feedback on our activities and we enjoy it when people have input on what we have to say.

This social aspect of “people” should be a focus within all of your campaigns. AND this does not just mean getting people to Like, Tweet, Pin or +1 your content, it means getting people to engage in conversation with any of your activities online.

Your goal with your content first and foremost is for people to want to read it.

If they read your pages/posts, then chances are much better than you will get an ongoing dialogue and people sharing their input within your content. On page/post engagement is one of the main contributors to Google Rankings as it shows Google that your content is interesting and typically, very helpful.

Getting social engagement is critical if you want to leverage the social sphere, regardless of where the content is posted.

This goes for your…

  • Website
  • Articles
  • Videos
  • Social Networks
  • Your Comments Themselves
  • ALL your content activities!

By creating your content with the goal being social engagement versus trying to sell something or focusing on a particular keyword, you are going to SELL MORE and GET BETTER RANKINGS under the keywords you are targeting. So by not focusing on selling, you will sell more. By not focusing on keywords, you will rank more.

Sounds contradictory, doesn’t it?

Well, that is because when we create content, regardless of the source, we are doing so for people….not computers. The same people that are the ones that buy, the ones that sign-up to your mailing lists, the ones that take action on your offers, and the ones that will boost your rankings by commenting on your content.

Search engines seek content that is helpful to their audience and they continue to get better at finding this engaging content. You can truly stay ahead of the curve if you make your primary focus quality within every page or post you create.

And this leads me to the idea of personal branding.

The BRAND “Effect”

What is a brand and why do you even care about it? We are in the age where a brand is everything. If you can create and grow a brand, you are positioning yourself for long term business.

From Coca Cola to Nike to Apple, these are companies with brands that you know, you trust, you follow, and you buy from as a result. These are brands that people SOCIALIZE about.

One thing many people forget to understand is that the same goes with any website that you create. A website with CONTENT can become a brand. You can create a website in absolutely any niche and become a reputable source of industry news, information, recommendation, discussions and ultimately have a brand.

Whether you are creating a site for “cool baby names” or a site helping people “lose belly fat”, your site is your brand and you should treat it that way.

People follow brands. People trust brands. People buy from brands.

It is something you build over time, like a brand. The more you force or rush credibility, the more awkward it becomes and the less likely it will happen.

Think of every single activity you do in a social way. If you aim to engage with every single thing you do online, you are going to capture the interest of all the social animals out there. People will share your content, interact within your content, help get your content ranked higher, follow your content, and generate more revenue in the process.

Using the Wealthy Affiliate Social Community

Wealthy Affiliate is a prime example of a social community and one that you can utilize to “naturally” earn revenue with your day to day activities here within the community. There are several things that you can do here within the community “socially” that are highly beneficial.

4 Ways to Socially Engage at Wealthy Affiliate

(1) You can create your own network of friends. The more followers you have, the more reach you have. If you are active within the community and engage in discussion regularly, your following will continue to grow. ENGAGE.

(2) Help people via chat and comments. This helps lead to credibility and it leads to people helping you back. The “pay it forward” approach always ends paying it back and is something the community here at Wealthy Affiliate stands for. WE truly are a community!

Helping others leads to friendships, brand, a network of friends you can build business relationships with and rely on, and a community that is on your side if you ever need any help.

(3) You can create content. All content that you create here (blog posts, training resources, discussion, videos) can and will get indexed in Google. When this content gets indexed in the search engines, you will get credit for all the referrals that are generated through it. Any referral that comes through YOUR content without an affiliate link you will still get full credit for. Be a regular “creator” of content here at WA, and reap the benefits!

(4) Share content. Someone write a post that is interesting to you? You comment on it? If so, why not invite others to engage in the content as well. By sharing content that you are interested in, you can earn credit. Every post, video, tutorial or course here within the community has a share button.

You should make an effort to share content and do so regularly. It is only of benefit to you and it could lead to a sizeable and for some, a FULL-TIME INCOME. I created a quick little video for you walking you through the process of sharing content here at WA.

Just know that you cannot PROMOTE stuff here at WA within your WA content. Don’t spam, don’t promote. It is a definite NO NO and fellow members don’t appreciate it. 🙂

Ambassadorship Program (for the social folks)

This is a program designed to reward those that take an active, Ambassadorship role here at Wealthy Affiliate. You don’t have to be an expert at Internet Marketing to be an ambassador. You simply have to be a social presence here within the community, take part in active discussions, create discussions, create training, and help others out. The true definition of an ambassador within

Learn more about the Ambassadorship Program here!

You pay it forward, we pay it forward as well. As the system evolves there will continue to be more and more benefits to being an Ambassador outside of your status within the community.

You truly can make a difference!

You Cannot Be a Master of Everything

This is going to be the most important lesson of this entire course for many of you and hopefully, it is going to help you comprehend both the positives and negatives that social can have on your activities online.

Social media is a great thing. It leverages the masses and it captures people in a way that can lead to your content going viral, getting more exposure and getting shared (and getting indexed higher as a result).

However, “overuse” or using it for the wrong reasons can lead to wasted time and much slower business growth.

How to Determine When to USE Social Media

The best thing you can do is set aside a certain time of day to use social media. If you find that you are on any particular social network throughout the entirety of your day (in and out), then it is not a part of your business….it has become a BAD HABIT.

Social engagement can be good for your business if you are “engaging” for the purpose of business.

One thing I recommend you do is to create a list of your social networks and then list the HOW and WHY you are using them for business.

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Social Network: Facebook

How I am Using it? (What are your activities)

  • Adding content related to my niche/business
  • Starting Discussions Related to my niche
  • Posting all new and valuable content (articles, videos, and pages)
  • Offering Support and communication via the private messaging

Why I am Using it? (Will it really benefit your business)

  • To gain more followers in my niche
  • To increase traffic to my website through posting
  • To increase my brand presence
  • Offer customer service to my potential and existing customers

When I am Using it? (What time of the day are you using it and for how long)

  • No more than 15 minutes three times per day

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There are some necessary engagement tasks that are fundamental to your business. To increase efficiency, you are also going to want to set aside certain times of the day that you handle these things. I recommend a maximum of 3 times a day to handle all of these.

(1) Getting back to comments on your website/blog
(2) Getting back to comments on your site
(3) Handling private questions and emails in a timely manner

First thing in the morning, lunchtime (if possible) and before you go to bed tend to work best for most but do what works best for you.

When to Go Into “SHARE ONLY” Mode

Taking off from the last topic, you need to pick and choose which social networks you are going to “engage” within and which ones you are not. There is only so much time in any given day and you may be doing yourself and business a complete disservice by being too social.

So how do you know when it is time to stop using a particular social network.

Here are some key signs that you should stop “hanging” out on a social network and should go into Share Only mode.

  • If you don’t have a following and are not interested in building a following.
  • If you find yourself trying to create a following by desperately following others hoping they will follow you back.
  • If you are “active just sometimes” and not totally engaged this is a sign that you should move into Share Only mode within that particular social network.
  • If you find yourself just dropping promotions on a social network, then you are likely going to find yourself wasting your precious time.

Don’t let socializing supersede your “creation” tasks. Creation leads to business growth. If you are not building and you are only socializing, your business is going to suffer as a result.

This Means Creating Content on an Ongoing Basis…

Utilizing social networks without a purpose can drown a company. There are far too many people out there that tend to think that since they are on Facebook or Twitter or Google+ or Pinterest, they are doing their business service.

This is not the case. As the theme of this course predicates, social engagement is the key to social marketing. If you are not creating conversations and engaging people through the various social mediums, chances are very good you are wasting your time and energy (that could be better used to drive other aspects of your marketing agenda).

And remember, that other people will share QUALITY content…

Just because you are not active within a social network, it does not mean that you aren’t getting social reach still. If you create awesome content on your website, it will get shared socially through all the social networks.

Bare minimum activity is sharing something on a social network but always make sure your priority remains to build quality content. Do not let anything interfere with this, not even social. It will lead to much more short term and long term success and yes, more social engagement.

Socially engage and get rewarded with more traffic, a better brand, and a long term business!

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